Save on Peloton, Adidas and More: Unbeatable Black Friday Fitness Deals

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The Thanksgiving holiday is rapidly approaching and Black Friday is just days away. This translates to all kinds of deals on fitness equipment and gear. And the great news is that many retailers are already offering early savings right now. Whether you’re searching for the perfect gift for the fitness enthusiast in your life, or you want to get a jump start on your own health journey, we’re looking high and low to bring you the best Black Friday deals out there. 

Are early Black Friday sales a good time to buy?

Many retailers start “Black Friday” sales as early as Halloween, or even earlier. The quality of deals can vary early on, but as November progresses, many of the deals are as good as the deep discounts you’ll see during Thanksgiving weekend. See the best Black Friday deals we’ve found, and keep up with all the latest deals with our full Black Friday live blog coverage.

From row machines to treadmills to fitness trackers, our team of more than a dozen shopping experts is putting in the sweat equity — 515 hours of research each week — to help ensure you have access to the best deals available. We’re focusing our efforts on top-rated brands and those that we’ve reviewed and tested. Keep reading to see what we’ve found and come back often; we’ll keep this updated regularly to ensure the best deals are only a few clicks away. 

Our absolute favorite Black Friday fitness deals 

The upgraded Peloton Bike Plus features a 24-inch HD touchscreen that rotates so that you can also take advantage of other Peloton workouts, like yoga and strength training. You get all the features of the original model plus a more powerful speaker, so you can crank your workout tunes for peak performance. 


If you’re looking for an excellent fitness watch, this early Black Friday deal from Amazon has made the Fitbit Sense 2 a little more affordable. With a whole suite of sensors and workout tracking, this is an excellent option for a higher-end fitness watch for a more affordable price.


Take $450 off the regular list price of this compact, foldable rowing machine with adjustable resistance and a 16-inch HD screen. You will need a membership for this device, but that’s sold separately.


For just $15 you can nab a set of these EVA foam yoga blocks designed to help you improve your balance and posture and elevate your practice. 


Use this portable handheld massage gun to treat sore, tired muscles after a long workout or even just a long day at work. 


Best Black Friday fitness trackers and watch deals 

A black Fitbit fitness tracker against a green background.


Best Black Friday fitness clothing and shoe deals





What type of fitness gear will be on sale for Black Friday fitness deals?

With price slashing going on left and right, Black Friday will be a great time to look for all kinds of fitness gear, clothing, shoes and accessories. Basically, if you know where to look, you’ll find some kind of discount on many popular items, from yoga mats to running shoes and rowing machines. The biggest deals — and greatest savings — are usually on higher-ticket items, like treadmills, exercise bikes and home gyms. This year we’re also seeing some great deals on home gym mirrors, as well.

Where should I shop for the best Black Friday fitness deals?

There are definitely deals to be had on the major retail sites. For fitness accessories and devices, Walmart Black Friday deals are often packed with savings, especially the closer to Black Friday we get. Amazon Black Friday deals are also a great spot for finding discounted big-ticket items, like Peloton bikes. We’re also seeing some of the brand retailers, such as Echelon and Bowflex, offer bigger price cuts than anywhere else. As Black Friday and Cyber Monday arrive, we’re making an educated guess that all the retailers will be price-matching. If you’ve been wanting to set up your home gym, check back often, because we’re updating this article regularly to find the best Black Friday fitness deals available. 

More Black Friday deals from CNET

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